FIA Sales Training: Driving Up Sales One Conversation at a Time!

Event Date: Tuesday, March 15, 2022 to Tuesday, March 15, 2022


Often it is difficult to convey the value of forging to potential customers. Forging companies, like other manufacturing businesses, often struggle to communicate with websites, social media and digital marketing.

This 2-hour workshop will address business/mission issues of forging customers in commercial and military markets and attach value to those issues. There is no better time than now to elevate your company’s sales performance by learning new tools and methods. During the program we will explore potential solutions beyond the normal RFQ/RFP processes and learn how to put it all together, one conversation at a time.

To register for this 2-hour virtual workshop, click the red button below.



If you have questions about registration or would like to submit a paper registration form, please contact Kathy Edwards at or call (216) 781-6260.

This live, virtual workshop will be hosted via Zoom Webinar. Registered attendees will receive the webinar link with instructions on how to log-in, prior to the workshop.


About the Instructor:

Jon Tirpak, PE, Fellow, ASM International
Managing Partner
ValueSelling Associates 

For over a decade, Jon Tirpak has proven that the ValueSelling Framework goes far beyond B2B interactions. He has applied ValueSelling to business-to-government (B2G), non-profits and various companies of all sizes. With a background in sales and engineering, Jon consults with clients in aerospace, defense and industrial sectors on value-based approaches to expand into new markets and win coveted, large-scale contracts.

Jon has extensive experience collaborating with government agencies, such as the U.S. Air Force, U.S. Army and the Defense Logistics Agency. He has worked closely with manufacturers and suppliers, including Boeing, Lockheed Martin, Northrop Grumman, Rolls Royce, Pratt & Whitney, General Electric, Honeywell, TIMET, ATI, Arconic, Materion, ATI Forging, Arconic Propulsion and PCC Casting.

As Executive Director of the Forging Defense Manufacturing Consortium, Jon applied the ValueSelling Framework to engage decision makers, adapt the Consortium’s solutions to address stakeholder challenges, and win multimillion-dollar, multiyear programs. He promotes ValueSelling principles throughout all roles in an organization because “we are all salespeople, whether we know it or not.”

Jon is a licensed Professional Engineer, and Fellow and past President of ASM (American Society of Materials) International. He holds a Bachelor of Science degree in Metallurgical Engineering from Lafayette College and a Master of Science in Materials Engineering from the University of Dayton. A thru-hiker of the Appalachian Trail, Jon can often be found wood working and keeping up his fitness routine.