Webinar: It's All About Strategic Value

Event Date: Wednesday, May 5, 2021 to Wednesday, May 5, 2021

It's All About Strategic Value: Moving Your Company from Ordinary to Extraordinary

Whether your company is family-owned, ESOP, or publically held, as a leader you have a responsibility to think hard and purposefully about creating strategic value for your customers. Attend this webinar and learn from a seasoned business owner turned successful business counselor and executive how to make the critical transformation from the Chief Executive Officer role into the Chief Value Officer role.  


Specifically, you will own the following concepts after attending:

Our webinar leaders will weave their personal experiences into demonstrating these key concepts. 

Duration: 60 minutes



 Click the red button below to register.



Once registered, prior to the webinar you will receive a calendar invite with the webinar link and details on how to join. You can also register for this webinar by contacting Kathy Edwards at kathy@forging.org or (216) 781-6260. 


Registration Fees are non-refundable.  Individual substitutions are allowed and must be submitted in writing.

Please Note: No registration is final until accepted by FIA. FIA reserves the right to refuse registration/attendance to any person. Any registration that is not accepted by the FIA will be refunded in full.



Webinar Presenters:


Joel Strom, Chief Value Officers

Joel developed the concept and process of Strategic Value based on more than four decades of practical experience as a business owner, advisor, investment banker, and CEO. He has seen the spectacular results that business owners and CEOs have realized from accelerating their Strategic Value. 

He recently completed a five-year period where he served as the CEO of a family-owned 50-year-old technical product manufacturing company with 230 employees. During his tenure as CEO and in his role as CVO, Joel led that organization through a remarkable transformation. Utilizing the concept of Strategic Value, he was able to maximize the enterprise’s value by creating a world-class leadership team, shifting the company’s mindset to be forward-looking in the digital age, and by developing and implementing innovative and comprehensive go-to-market strategies and operational excellence. The result was securing its place as a world leader in its industry and calumniating in being awarded the 2019 Manufacturer of the Year Award by the State Manufacturers Council. Once his mission with that company was complete, he decided to return to his passion to help other clients maximize their Strategic Value by founding Chief Value Officers.


He has and continues to sit on corporate and advisory boards and remains active in civic and industry associations. The Institute of Management Consultants designated Joel as a Certified Management Consultant (CMC), an achievement realized by less than 1% of all consultants worldwide. He holds a degree in mechanical engineering from the Case Institute of Technology and an MBA from the Weatherhead School of Management of Case Western Reserve University.



Chelsea Lantto, Trenton Forging Company

Chelsea Lantto is the President and one-half of the third generation of Trenton Forging Company. She has a master’s degree from UNC Charlotte and is a certified Project Management Professional.


Chelsea leads with the belief that a high-performing organization is one that achieves financial and non-financial results that are exceedingly better than those of its competitors by focusing in a disciplined way on what really matters to the organization.  She encourages her leadership team to emphasize and foster a culture of collaboration, communication, and trust, and she celebrates historical accomplishment while striving for future improvements. 


Chelsea is an Executive Director and Secretary for the Forging Industry Association Board, and she is the youngest woman to hold that position in the association’s history.